CLIENT: KING APPAREL (Search Engine Optimisation)
The UK’s premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow. Founded in 2003, its creators were brought together through a shared goal. To create an apparel brand, reflective of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of street art and street wear heads, KING represents the eclectic mix of British youth and subculture. The foundation of KING is innovation, detailing and design, reflected in its subtlety with distinctive British class.

Date: July 2009


Objective

    * Increase opportunities for the website to be found easily in natural search engine rankings/listings thus increase online sales
    * Determine a clear SEO strategy and tactics to improve ranking
    * Increase the number of website pages indexed by Google
    * Increase keyword concentration on web pages
    * Ongoing inbound link building programme for trading and fundraising sites
    * Implementation of improved search engine optimisation

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