CLIENT: BARNARDO'S UK (Search Engine Optimisation and PPC campaign management)
Barnardo’s believes in children, no matter who they are. Discover the history of one of the UK’s leading charities. Barnardo’s believes in children regardless of their circumstances, gender, race, disability or behaviour. Barnardo's believe in the abused, the vulnerable, the forgotten and the neglected. Barnardo's will support them, stand up for them and bring out the best in each and every child.

Date: August 2008 - ongoing
Objective:
Drive more visitors to the Barnardo's website and create awareness on the Barnado's various programs

    * Increase the number of microsites successfully indexed by Google
    * Increase the position of the microwebsites on major Search Engines

Online Strategy

    * Increase opportunities for the website to be found easily in natural search engine rankings/listings
    * Determine a clear SEO strategy and tactics to improve ranking
    * Increase the number of website pages indexed by Google
    * Increase keyword concentration on web pages
    * Ongoing inbound link building programme for trading and fundraising sites
    * Implementation of improved search engine optimisation
    * Ongoing managed service of SEO activity and PPC campaign through Adwords

Results
In 2009 and for the first time, the Barnardo's website was in the Hitwise Top 10 list in the "Community - Humanitarian" section.

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