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SEO - PPC: CLIENTS

Posted by Antoine Becaglia

CLIENT: BARNARDO'S UK (Search Engine Optimisation and PPC campaign management)
Date: August 2008 - ongoing

Objective:
Drive more visitors to the Barnardo's website and create awareness on the Barnado's various programs (Fostering and Adoption, Children in Trouble, Child poverty...)

* Increase the number of microsites successfully indexed by Google
* Increase the position of the microwebsites on major Search Engines

Online Strategy

    * Increase opportunities for the website to be found easily in natural search engine rankings/listings
    * Determine a clear SEO strategy and tactics to improve ranking
    * Increase the number of website pages indexed by Google
    * Increase keyword concentration on web pages
    * Ongoing inbound link building programme for trading and fundraising sites
    * Implementation of improved search engine optimisation
    * Ongoing managed service of SEO activity and PPC campaign through Adwords

Results
In 2009 and for the first time, the Barnardo's website was in the Hitwise Top 10 list in the "Community - Humanitarion" section.
Generic keywords:
children charity uk
charity helping children
uk leading children charity
fostering and adoption charity

Specific keywords:
affordable travel insurance
real gifts
gifts in wills

CLIENT: HELLOGORGEOUSBEAUTYSALON.COM
Date: 2004 - ongoing