SEARCH ENGINE MARKETING JOBS

The world of New Media is a relatively new and diverse jumble of evolving business models and organizational structures. For a company or HR it can be difficult to decipher the myriad of job titles in the market. At Webpropaganda, we have provided SEO and PPC experts, E-commerce managers and Head of Search to medium and large companies and Non-Profit organisations...
We currently can outsource some of our talents to any company for a short or long term... so we have tried to provide a rough guide of standardized job titles and salaries in our field...

Essentially, the online market place has three types of job;
- Online Marketing Jobs : Online marketing is all about the ACQUISITION & RETENTION of customers to and through a website.
- E-commerce Jobs : E-commerce is all about product management of a website and the CONVERSION of customers to an action.
- Head of Online /e-commerce o Jobs : This is normally heading up both marketing and e-commerce functions.
What follows is a guide, not all roles in all companies fit this guide but this gives a rough idea as to what our candidates do at each salary band.

Online Marketing Executive - £25,000 - £30,000 Variations include: PPC Executive, SEO Executive, Affiliate Executive, Online Advertising Executive, Partnership Executive, Online Acquisition Executive, Online Channel Executive, Email Marketing Executive.

Online Marketing Manager - £30,000 - £50,000 At this level, a role is often looking after one part of an online marketing plan. Variations include: PPC Manager, SEO Manager, Affiliate Manager, Online Advertising Manager, Partnership Manager, Online Acquisition Manager, Online Channel Manager, Email Marketing Manager, CRM Manager.

Head of Online Marketing - £50,000 - £80,000 At this level, a role usually becomes more strategically responsible for spending a marketing budget across all online channels and will often manage a team of online marketing execs/managers. Variations include: Head of Online Marketing, Online Marketing Manager, Head of Marketing, Head of Customer Acquisition, Customer Acquisition Manager.

E-commerce Manager - £30,000 - £50,000 At this level, a role is often looking after one part of a website. Variations include: Website manager, merchandiser, analytics manager, conversion manager, online product manager, customer experience manager, user experience manager, category manager, project manager.

Head of E-commerce - £50,000 - £80,000 At this level, a role is usually responsible for managing the commercial performance of a website and will often manage a team of e-commerce managers. Variations include Head of Web, Head of User Experience, Website Manager, Online Store Manager, Head of Online Sales. Project and Program managers tasked with the relaunch or overhaul of a website will fall into this category.

Director of Online Marketing and E-commerce - £70,000 - £100,000 At this level, a role is effectively P&L responsible for a website and will oversee all marketing (acquisition and retention) and Website User Experience (Conversion). A role at this level usually also includes offline/multi-channel and customer servicees responsibility Variations include Head of Online, Director of Online, Marketng Director, Director of Direct Sales, Online Sales Director. 

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