Social Media Marketing
Web 2.0

Posted by WebPropaganda (Southend on Sea - Essex)

Social Media Marketing

So What Is Web 2.0 / Social Media Marketing?
Web 2.0 is a common industry term that effectively describes a trend in the use of World Wide Web technology and leading web design that aims to facilitate creativity, information sharing, and, most notably, allows individual users to contribute to the content found on the Web.

WebPropaganda Ltd produces rapid and lasting Branding qualities which solidifies ranking and positioning. At WebPropaganda we study, test and review the social networking arena and adapt best practice scenario to your website. The results are wider exposure, better corporate image, strengthened company brand, increased 'Pagerank' and ultimately, increased targeted traffic

So,is Social Media that crucial?
Social media is one of the most effective internet marketing techniques in order to generate online traffic and brand awareness. Participating in public social channels like Twitter, Facebook, LinkedIn and their country specific counterparts not only boosts brand awareness and visibility but generates linkable content that bolsters search engine rankings and traffic alike. What WebPropaganda can do for you:

  1. Editorial Preparation: Careful editorial preparation for both press and social networking releases containing the following: A 'headline' (used to grab the attention), a 'dateline' (the release date), an 'introduction' (delivers basic answers to the questions of who, what, when, where and why), the 'body' (product, service, statistics, background, or other details), 'closing statement or summary' and finally 'Contact Information'.
  2. Press Release: Your editorial is release is made instantly available to Google News, MSN News, Topix.com, Ask.com and a growing number of RSS recipients (including countless online publications and blogs). Your press release is available both in static HTML and PDF format.

  3. Social Network Broadcast : Your editorial is shared with top social networking venues. Which include but is not limited to - (updated regularly):
    Social Media Venue PR
    Digg.com 8
    Technorati.com 8
    Reddit.com 8
    Del.icio.us 8
    Stumbleupon.com 8
    Furl.net 7

Good to know about Social Bookmarking:
Until recently, when you saw a good site or other web resource, you added it to your list of Favorites in your browser. That was personal bookmarking.
Nowadays, younger users create their bookmarks online, at social bookmarking sites like Digg and hundreds of others. These bookmarks are “tagged” with descriptive keywords by the bookmarker.

What distinguishes these “social” bookmarks from personal ones is the fact that they are viewable by the public.
Other users of a social bookmark site would come across your website if they search using any of the words with which your site has been tagged.
If what they see impresses them, they would add good comments, their own tags and bookmark the site themselves. That creates a new spiral of yet new visitors searching by the new tags.

After reading the above and if you are still interested in hiring Social Network specialists, please feel free to contact us and ask any relevant questions.

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